Skin by Sarah
Brand Identity • Website Design • Print Collateral


Sarah Farias, owner of Skin by Sarah, hired me to create a brand identity for her skincare and makeup artistry business. She wanted a clean and welcoming feel that would appeal to a wide range of people.
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I created logo that was simple, clean and easy to apply to a wide variety of applications. The art deco style appealed to the creative aspect of her work and I carried that style into the design choices for her website.
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Sarah's work is based in her beautiful studio space so I pulled in different colors for her website for an immersive and synergistic experience.

For Sarah's current print work, I pulled from my knowledge built working at MOO Print to create these gold foil business and gift cards.
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​I kept the clean, simple and modern feel for both cards, allowing the foil to shine while maintaining proper information hierarchy.
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The cards also have a velvety finish adding an extra design differentiator.